Zeba is a seasoned marketing leader with expertise in product, B2B, and events. She operates at the intersection of technology, media, and advertising, where she leads and executes EMEA event and B2B marketing strategies. Zeba drives growth and revenue through impactful, data-led initiatives, utilizing her skills in both strategy and execution to deliver tangible results. She is passionate about connecting communities and empowering the British Muslim professional industry. Zeba holds the position of UK President for Muppies (Muslim Urban Professionals) and has also led the Muslims at Google ERG network in the UK. Currently, she leads Muslims at TikTok.
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