Salma is passionate about utilising technology as an enabler to build communities and bring about positive societal change. As an AI and Data Consultant at a big 4 consulting firm, she supports public sector organisation data transformations to better leverage data to inform strategic decision making of billion-pound budgets. As a passionate award-winning community builder, she supports many muslim organisations such Cube, Muslim Leadership Foundation, Muslamic Makers and Muslim Tech Fest.

She wants to help level up people of colour through upskilling on areas such as networking, personal branding and more so that individuals can better advocate for themselves and become civic leaders to make positive change in their own fields.

Outside of professional pursuits and community building, she enjoys reading, embroidery, baking and musicals.